Often it's the values inside that create a personality, celebrity and an identity. In this era of globalisation, values matter more than volumes in creating a corporate conglomerate. The Rajhans (Desai-Jain) Group too is a result of its invaluable values namely integrity, excellence, team work and customer delight. The creative rendition of this is depicted in the form of value tree.


Integrity goes a long way in practicing fair business in today's world. It ensure trustworthiness amongst internal as well as external stakeholders. At Rajhans (Desai-Jain) Group, integrity lies in the roots of our business. Thus they are depicted through the roots in the value tree.


In today's world businesses are result oriented. Every day a new benchmark is created. At Rajhans (Desai-Jain) Group, passion forms the main trunk of our business. We passionately pursue our dreams. That which paves a path for innovative products, excellence and customer delights. Thus Passion is depicted through the main trunk of the value tree.


At Rajhans (Desai - Jain) Group, we believe in benchmarks. A team member inspires a fellow team member. And thus excellence is the core objective that can be seen by the outside world. In our value tree, excellence is depicted through the leaves that symbolize the evergreen and a blossoming business conglomerate.


Any business house is a result of unmatched teamwork by its team members. At Rajhans (Desai-Jain) Group, every team member takes the onus to accomplish the given task. The end result: Brand Rajhans wins more hearts of people than awards and accolades. In our value tree, teamwork is depicted through the tree which is a culmination of various values and priceless team effort.

Customer delight

When values form the core, customer delight is the fruit borne by the business house. We believe that customer delight forms the core essence of our existence. Thus this value is depicted through the aerial roots of the value tree.